Including: • How local, South Eastern Wisconsin (and some national) companies are successfully using social media in a B-2-B environment (and making money doing it). • What works and what doesn't work? • Actual client examples along with supporting business cases / ROI models. • Which media to use? Facebook, LinkedIn or Twitter? What else makes sense for B2B companies? What are the pro's, con's, and other considerations? • Discussion on the HR liability issues of using social media in the workplace. • IT and Security concerns associated with deployment of social media in the workplace. Potential work-arounds or non-work-arounds. Join local Social Media experts Paul Stillmank, President & CEO of 7 Summits and James Carlson and Kevin Ciesielski of Bucketworks and Founding Members of the Bucket Brigade who will drive the discussion. This is designed to be a thought provoking session as our presenters put aside the hype of social media and focus on how B2B companies can make and save money through Applied Social Media. Think beyond marketing to areas like customer service, product development, networked selling, and using social media resources/data to help your customers be more effective.