You hear the buzz about social media and collaboration, but don’t know where to start. You probably would not trust your employees to speak on your behalf, even if they could find the time in their day to do it. Even if you told them to get engaged in social media, they would not know where to start.

You could pay someone else to do it for you, but listening and participating in conversations that will create new opportunities for your business is a job you can ill afford to hand over. You don’t hire people to eat for you, to sleep for you, or work out for you, why than does it make sense to hire people who don’t really understand you or your company to speak, and perhaps more importantly, listen on your behalf.

The Bucket Brigade insists that there is only one route to becoming a collaborative company: by first developing collaboration skills in-house. Once your team is clicking inside, it shows on the outside.

We are convinced that much of the value of effective collaboration lies inside your organization and is lost when you pay an external agency to do the work for you.